Memory-based models of predicting inferences about brand quality

Yvetta Simonyan, Daniel Goldstein

Research output: Chapter or section in a book/report/conference proceedingChapter in a published conference proceeding


How are consumers’ inferences about product quality related to information in memory? By modelling inferences, as well as confidence in inferences, via belief distributions, this paper aims at explaining some unsolved phenomena regarding the relationship between quality perceptions, on one side, and recognition and other memory information, on the other.
Original languageEnglish
Title of host publicationTrust in Doubt: Consuming in a Post-Truth World
Subtitle of host publicationAdvances in Consumer Research, Proceedings
EditorsAndrew Gershoff, Robert Kozinets, Tiffany Barnett White
Publication statusPublished - 2018
EventAssociation of Consumer Research - Dallas, USA United States
Duration: 11 Oct 201813 Oct 2018
Conference number: 49


ConferenceAssociation of Consumer Research
Abbreviated titleACR 2018
Country/TerritoryUSA United States
Internet address


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