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Abstract
How are consumers’ inferences about product quality related to information in memory? By modelling inferences, as well as confidence in inferences, via belief distributions, this paper aims at explaining some unsolved phenomena regarding the relationship between quality perceptions, on one side, and recognition and other memory information, on the other.
Original language | English |
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Title of host publication | Trust in Doubt: Consuming in a Post-Truth World |
Subtitle of host publication | Advances in Consumer Research, Proceedings |
Editors | Andrew Gershoff, Robert Kozinets, Tiffany Barnett White |
Volume | 46 |
Publication status | Published - 2018 |
Event | Association of Consumer Research - Dallas, USA United States Duration: 11 Oct 2018 → 13 Oct 2018 Conference number: 49 http://www.acrwebsite.org/web/acr-conference/welcome.aspx |
Conference
Conference | Association of Consumer Research |
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Abbreviated title | ACR 2018 |
Country/Territory | USA United States |
City | Dallas |
Period | 11/10/18 → 13/10/18 |
Internet address |
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Dive into the research topics of 'Memory-based models of predicting inferences about brand quality'. Together they form a unique fingerprint.Projects
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Memory information and brand quality perceptions
Simonyan, Y. (PI) & Goldstein, D. (CoI)
1/07/09 → …
Project: Other