Memory-Based Models of Predicting Inferences about Brand Quality

Yvetta Simonyan, Daniel Goldstein

Research output: Contribution to conferencePaper

Abstract

How are consumers’ inferences about product quality related to information in memory? By modelling inferences, as well as confidence in inferences, via belief distributions, this paper aims at explaining some unsolved phenomena regarding the relationship between quality perceptions, on one side, and recognition and other memory information, on the other.
Original languageEnglish
Publication statusPublished - 2019
EventIAREP-SABE Conference on Economic Psychology and Behavioural Economics - Behavioural Science & Policy Laboratory, University College Dublin, Dublin, Ireland
Duration: 1 Sep 2019 → …
Conference number: 44
https://iarep.ucd.ie/wp-content/uploads/2019/09/IAREP-SABE-2019-BookOfAbstracts.pdf

Conference

ConferenceIAREP-SABE Conference on Economic Psychology and Behavioural Economics
Abbreviated titleIAREP/SABE 2019
CountryIreland
CityDublin
Period1/09/19 → …
Internet address

Cite this

Simonyan, Y., & Goldstein, D. (2019). Memory-Based Models of Predicting Inferences about Brand Quality. Paper presented at IAREP-SABE Conference on Economic Psychology and Behavioural Economics, Dublin, Ireland.