Memorable Customer Experiences: A Research Anthology

A. Lindgreen (Editor), Joelle Vanhamme (Editor), Michael B. Beverland (Editor)

Research output: Book/ReportBook

Original languageEnglish
Place of PublicationFarnham, U. K.
PublisherGower
ISBN (Print)9780566088681
Publication statusPublished - 2009

Cite this

Lindgreen, A., Vanhamme, J., & Beverland, M. B. (Eds.) (2009). Memorable Customer Experiences: A Research Anthology. Gower.