Meat Me Halfway: Sydney Meat-Loving Men’s Restaurant Experience with Alternative Plant-Based Proteins

Earth & Environmental Sciences

• meat 76%
• protein 52%
• woman 35%
• diet 32%
• novel food 30%
• food 25%
• marketing 19%
• gender 18%
• transparency 18%
• animal 12%
• trend 9%
• product 8%
• analysis 4%

Social Sciences

• vegetarianism 42%
• reactance 41%
• social cognition 31%
• food 30%
• experience 22%
• social marketing 18%
• management 14%
• collective behavior 14%
• Social Environment 13%
• masculinity 13%
• popularity 12%
• transparency 12%
• interview 12%
• animal 11%
• acceptance 10%
• gender 7%
• trend 7%

Engineering & Materials Science

• Meats 100%
• Proteins 67%
• Nutrition 61%
• Transparency 25%
• Animals 23%
• Marketing 23%