Measuring trust in wi-fi hotspots

Tim Kindberg; Eamonn O'Neill; Christopher Bevan; V Kostakos; Danae Stanton Fraser; T Jay

doi:10.1145/1357054.1357084

Measuring trust in wi-fi hotspots

Tim Kindberg, Eamonn O'Neill, Christopher Bevan, V Kostakos, Danae Stanton Fraser, T Jay

Research output: Chapter or section in a book/report/conference proceeding › Chapter in a published conference proceeding

25 Citations (SciVal)

Abstract

Pervasive systems provide services that are situated within specific contexts. An everyday example of this is Wi-Fi hotspots. Factors such as branding and presentation are known to affect whether users are prepared to invest trust in services, but little is known about trust in situated services. This paper describes an experiment to measure de facto trust in Wi-Fi hotspots in public places, as opposed to examining trust behaviour in a simulated lab setting. We investigated two hypotheses about the effect of location-specific images in the hotspot's pages on trust behaviours, compared to images of non-specific locations. We found a significant result which confirms that decisions to access an unfamiliar Wi-Fi hotspot can be affected by location-relevant images.

Original language	English
Title of host publication	CHI '08 Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Place of Publication	New York
Publisher	Association for Computing Machinery
Pages	173-182
Number of pages	10
ISBN (Print)	9781605580111
DOIs	https://doi.org/10.1145/1357054.1357084
Publication status	Published - 2008
Event	SIGCHI Conference on Human Factors in Computing Systems (CHI 2008) - Florence, Italy Duration: 5 Apr 2008 → 10 Apr 2008

Conference

Conference	SIGCHI Conference on Human Factors in Computing Systems (CHI 2008)
Country/Territory	Italy
City	Florence
Period	5/04/08 → 10/04/08

Bibliographical note

SESSION: Trust and Security, April 5-10, 2008 Florence, Italy

Access to Document

10.1145/1357054.1357084

Cite this

Kindberg, T, O'Neill, E, Bevan, C, Kostakos, V, Stanton Fraser, D & Jay, T 2008, Measuring trust in wi-fi hotspots. in CHI '08 Proceedings of the SIGCHI Conference on Human Factors in Computing Systems. Association for Computing Machinery, New York, pp. 173-182, SIGCHI Conference on Human Factors in Computing Systems (CHI 2008), Florence, Italy, 5/04/08. https://doi.org/10.1145/1357054.1357084

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title = "Measuring trust in wi-fi hotspots",

abstract = "Pervasive systems provide services that are situated within specific contexts. An everyday example of this is Wi-Fi hotspots. Factors such as branding and presentation are known to affect whether users are prepared to invest trust in services, but little is known about trust in situated services. This paper describes an experiment to measure de facto trust in Wi-Fi hotspots in public places, as opposed to examining trust behaviour in a simulated lab setting. We investigated two hypotheses about the effect of location-specific images in the hotspot's pages on trust behaviours, compared to images of non-specific locations. We found a significant result which confirms that decisions to access an unfamiliar Wi-Fi hotspot can be affected by location-relevant images.",

author = "Tim Kindberg and Eamonn O'Neill and Christopher Bevan and V Kostakos and {Stanton Fraser}, Danae and T Jay",

note = "SESSION: Trust and Security, April 5-10, 2008 Florence, Italy; SIGCHI Conference on Human Factors in Computing Systems (CHI 2008) ; Conference date: 05-04-2008 Through 10-04-2008",

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doi = "10.1145/1357054.1357084",

language = "English",

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AU - Kindberg, Tim

AU - O'Neill, Eamonn

AU - Bevan, Christopher

AU - Kostakos, V

AU - Stanton Fraser, Danae

AU - Jay, T

N1 - SESSION: Trust and Security, April 5-10, 2008 Florence, Italy

PY - 2008

Y1 - 2008

N2 - Pervasive systems provide services that are situated within specific contexts. An everyday example of this is Wi-Fi hotspots. Factors such as branding and presentation are known to affect whether users are prepared to invest trust in services, but little is known about trust in situated services. This paper describes an experiment to measure de facto trust in Wi-Fi hotspots in public places, as opposed to examining trust behaviour in a simulated lab setting. We investigated two hypotheses about the effect of location-specific images in the hotspot's pages on trust behaviours, compared to images of non-specific locations. We found a significant result which confirms that decisions to access an unfamiliar Wi-Fi hotspot can be affected by location-relevant images.

AB - Pervasive systems provide services that are situated within specific contexts. An everyday example of this is Wi-Fi hotspots. Factors such as branding and presentation are known to affect whether users are prepared to invest trust in services, but little is known about trust in situated services. This paper describes an experiment to measure de facto trust in Wi-Fi hotspots in public places, as opposed to examining trust behaviour in a simulated lab setting. We investigated two hypotheses about the effect of location-specific images in the hotspot's pages on trust behaviours, compared to images of non-specific locations. We found a significant result which confirms that decisions to access an unfamiliar Wi-Fi hotspot can be affected by location-relevant images.

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M3 - Chapter in a published conference proceeding

SN - 9781605580111

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BT - CHI '08 Proceedings of the SIGCHI Conference on Human Factors in Computing Systems

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T2 - SIGCHI Conference on Human Factors in Computing Systems (CHI 2008)

Y2 - 5 April 2008 through 10 April 2008

ER -

Measuring trust in wi-fi hotspots

Abstract

Conference

Bibliographical note

Access to Document

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Fingerprint

CITYWARE: URBAN DESIGN AND PERVASIVE SYSTEMS SPLIT - OVERHEADS SPLIT BETW HP AND ST BASED ON STAFF P/G

Cite this

Measuring trust in wi-fi hotspots

Abstract

Conference

Bibliographical note

Access to Document

Other files and links

Fingerprint

Projects

CITYWARE: URBAN DESIGN AND PERVASIVE SYSTEMS SPLIT - OVERHEADS SPLIT BETW HP AND ST BASED ON STAFF P/G

Cite this