Measuring the hidden power of emotive advertising

Research output: Contribution to journal › Article › peer-review

23 Citations (SciVal)

Original language	English
Pages (from-to)	467-486
Number of pages	20
Journal	International Journal of Market Research
Volume	47
Issue number	5
DOIs	https://doi.org/10.1177/147078530504700504
Publication status	Published - 2005

Access to Document

@article{dbda39e625aa429782968c56e8498c8f,

title = "Measuring the hidden power of emotive advertising",

author = "Robert Heath and Pam Hyder",

year = "2005",

doi = "10.1177/147078530504700504",

language = "English",

volume = "47",

pages = "467--486",

journal = "International Journal of Market Research",

issn = "1470-7853",

publisher = "SAGE Publications Ltd",

number = "5",

}