Measuring affective advertising: implications of low attention processing on recall

Robert Heath, Agnes Nairn

Research output: Contribution to journal › Article › peer-review

70 Citations (SciVal)

Original language	English
Pages (from-to)	269-281
Number of pages	13
Journal	Journal of Advertising Research
Volume	45
Issue number	2
Publication status	Published - 2005

Cite this

@article{864ae5fd5b56441d9bc6691f30d55eae,

title = "Measuring affective advertising: implications of low attention processing on recall",

author = "Robert Heath and Agnes Nairn",

year = "2005",

language = "English",

volume = "45",

pages = "269--281",

journal = "Journal of Advertising Research",

publisher = "World Advertising Research Center",

number = "2",

}