Measuring affective advertising: implications of low attention processing on recall

Robert Heath, Agnes Nairn

Research output: Contribution to journalArticle

  • 46 Citations
LanguageEnglish
Pages269-281
Number of pages13
JournalJournal of Advertising Research
Volume45
Issue number2
StatusPublished - 2005

Cite this

Measuring affective advertising : implications of low attention processing on recall. / Heath, Robert; Nairn, Agnes.

In: Journal of Advertising Research, Vol. 45, No. 2, 2005, p. 269-281.

Research output: Contribution to journalArticle

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