Mass customisation: The key to customer value?

Brian Squire, Jeff Readman, Steve Brown, John Bessant

Research output: Contribution to journalArticlepeer-review

50 Citations (SciVal)
Original languageEnglish
Pages (from-to)459-471
JournalProduction Planning and Control
Volume15
Issue number4
DOIs
Publication statusPublished - 2004

Cite this