Mass customisation: The key to customer value?

Brian Squire, Jeff Readman, Steve Brown, John Bessant

Research output: Contribution to journalArticle

  • 34 Citations
LanguageEnglish
Pages459-471
JournalProduction Planning and Control
Volume15
Issue number4
DOIs
StatusPublished - 2004

Cite this

Mass customisation : The key to customer value? / Squire, Brian; Readman, Jeff; Brown, Steve; Bessant, John.

In: Production Planning and Control, Vol. 15, No. 4, 2004, p. 459-471.

Research output: Contribution to journalArticle

Squire, Brian ; Readman, Jeff ; Brown, Steve ; Bessant, John. / Mass customisation : The key to customer value?. In: Production Planning and Control. 2004 ; Vol. 15, No. 4. pp. 459-471.
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