Mass customisation: The key to customer value?

Brian Squire, Jeff Readman, Steve Brown, John Bessant

Research output: Contribution to journalArticle

  • 32 Citations
LanguageEnglish
Pages459-471
JournalProduction Planning and Control
Volume15
Issue number4
DOIs
StatusPublished - 2004

Cite this

Mass customisation : The key to customer value? / Squire, Brian; Readman, Jeff; Brown, Steve; Bessant, John.

In: Production Planning and Control, Vol. 15, No. 4, 2004, p. 459-471.

Research output: Contribution to journalArticle

Squire, B, Readman, J, Brown, S & Bessant, J 2004, 'Mass customisation: The key to customer value?' Production Planning and Control, vol 15, no. 4, pp. 459-471. DOI: 10.1080/0953728042000238755
Squire B, Readman J, Brown S, Bessant J. Mass customisation: The key to customer value? Production Planning and Control. 2004;15(4):459-471. Available from, DOI: 10.1080/0953728042000238755
Squire, Brian ; Readman, Jeff ; Brown, Steve ; Bessant, John. / Mass customisation : The key to customer value?. In: Production Planning and Control. 2004 ; Vol. 15, No. 4. pp. 459-471
@article{24278586252d4f75ad95eec3209a0014,
title = "Mass customisation: The key to customer value?",
author = "Brian Squire and Jeff Readman and Steve Brown and John Bessant",
year = "2004",
doi = "10.1080/0953728042000238755",
language = "English",
volume = "15",
pages = "459--471",
journal = "Production Planning and Control",
issn = "0953-7287",
publisher = "Taylor & Francis",
number = "4",

}

TY - JOUR

T1 - Mass customisation

T2 - Production Planning and Control

AU - Squire,Brian

AU - Readman,Jeff

AU - Brown,Steve

AU - Bessant,John

PY - 2004

Y1 - 2004

UR - http://dx.doi.org/10.1080/0953728042000238755

U2 - 10.1080/0953728042000238755

DO - 10.1080/0953728042000238755

M3 - Article

VL - 15

SP - 459

EP - 471

JO - Production Planning and Control

JF - Production Planning and Control

SN - 0953-7287

IS - 4

ER -