Original language | English |
---|---|
Pages (from-to) | 459-471 |
Journal | Production Planning and Control |
Volume | 15 |
Issue number | 4 |
DOIs | |
Publication status | Published - 2004 |
Mass customisation: The key to customer value?
Brian Squire, Jeff Readman, Steve Brown, John Bessant
Research output: Contribution to journal › Article › peer-review
50
Citations
(SciVal)