Marknadsföring i butik: Om forskning och branschkunskap i detaljhandeln

Isn't it surprising that customers who use their phones in stores buy 30% more than other customers? And did you know that price signs with the discount written above the regular price cause the customer to underestimate the size of the discount.

Here you can take a deep dive into the last fifty years of research on retail marketing. The book describes a model for how customers make decisions in a store. It then presents a number of different experiments and field studies based on stores. The authors show how the psychological decision model and research results can be practically applied to develop the store's assortment, store environment and price experience.

The second edition is updated with:

New, exciting research in in-store marketing.

The section on the store environment has been significantly revised and the section on store layout has been expanded. The authors go into depth on how stores can be built to create as much visual attention as possible based on the slogan "what you see is what you buy".

A new chapter on how digitalization affects decision-making processes and the physical store.