| Original language | English |
|---|---|
| Title of host publication | The Management and Leadership of Educational Marketing |
| Subtitle of host publication | Research, Practice and Applications |
| Editors | Izhar Oplatka, Jane Hemsley-Brown |
| Place of Publication | Bradford |
| Publisher | Emerald Group Publishing Ltd. |
| Pages | 87-106 |
| Volume | 15 |
| Publication status | Published - 2012 |
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