Marketing the school ‘revisited’: The complexity of leadership dilemmas

Research output: Chapter or section in a book/report/conference proceeding › Book chapter

3 Citations (SciVal)

Original language	English
Title of host publication	The Management and Leadership of Educational Marketing
Subtitle of host publication	Research, Practice and Applications
Editors	Izhar Oplatka, Jane Hemsley-Brown
Place of Publication	Bradford
Publisher	Emerald Group Publishing Ltd.
Pages	87-106
Volume	15
Publication status	Published - 2012

Cite this

Marketing the school ‘revisited’: The complexity of leadership dilemmas. / Bunnell, T.
The Management and Leadership of Educational Marketing: Research, Practice and Applications . ed. / Izhar Oplatka; Jane Hemsley-Brown. Vol. 15 Bradford: Emerald Group Publishing Ltd., 2012. p. 87-106.

Research output: Chapter or section in a book/report/conference proceeding › Book chapter

@inbook{57a25dd0da3a4747aacf304c86ed06c4,

title = "Marketing the school {\textquoteleft}revisited{\textquoteright}: The complexity of leadership dilemmas",

author = "T Bunnell",

year = "2012",

language = "English",

volume = "15",

pages = "87--106",

editor = "Izhar Oplatka and Jane Hemsley-Brown",

booktitle = "The Management and Leadership of Educational Marketing",

publisher = "Emerald Group Publishing Ltd.",

address = "UK United Kingdom",

}

TY - CHAP

T1 - Marketing the school ‘revisited’

T2 - The complexity of leadership dilemmas

AU - Bunnell, T

PY - 2012

Y1 - 2012

UR - http://www.emeraldinsight.com/doi/full/10.1108/S1479-3660%282012%290000015006

M3 - Book chapter

VL - 15

SP - 87

EP - 106

BT - The Management and Leadership of Educational Marketing

A2 - Oplatka, Izhar

A2 - Hemsley-Brown, Jane

PB - Emerald Group Publishing Ltd.

CY - Bradford

ER -