Marketing the school ‘revisited’: The complexity of leadership dilemmas

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Citation (Scopus)
Original languageEnglish
Title of host publicationThe Management and Leadership of Educational Marketing
Subtitle of host publicationResearch, Practice and Applications
EditorsIzhar Oplatka, Jane Hemsley-Brown
Place of PublicationBradford
PublisherEmerald Group Publishing Ltd.
Pages87-106
Volume15
Publication statusPublished - 2012

Cite this

Bunnell, T. (2012). Marketing the school ‘revisited’: The complexity of leadership dilemmas. In I. Oplatka, & J. Hemsley-Brown (Eds.), The Management and Leadership of Educational Marketing: Research, Practice and Applications (Vol. 15, pp. 87-106). Emerald Group Publishing Ltd..