Marketing the savage: appropriating tribal tropes

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@inbook{f6d92044e47f473683bb4c3db8cc7e42,

title = "Marketing the savage: appropriating tribal tropes",

author = "R. Canniford and Avi Shankar",

year = "2007",

language = "English",

isbn = "9780750680240 ",

editor = "B. Cova and Kozinets, \{R. V.\} and A. Shankar",

booktitle = "Consumer Tribes",

publisher = "Elsevier",

address = "Netherlands",

}