Marketing the savage: Appropriating tribal tropes

Robin Canniford; Avi Shankar

doi:10.4324/9780080549743

Marketing the savage: Appropriating tribal tropes

Robin Canniford
, Avi Shankar

Research output: Chapter or section in a book/report/conference proceeding › Book chapter

16 Citations (SciVal)

Original language	English
Title of host publication	Consumer Tribes
Editors	B. Cova, R. Kozinets, A. Shankar
Place of Publication	Abingdon, U. K.
Publisher	Routledge
Pages	35-48
Number of pages	14
ISBN (Print)	9780080549743
DOIs	https://doi.org/10.4324/9780080549743
Publication status	Published - 25 Jun 2012

ASJC Scopus subject areas

General Economics,Econometrics and Finance
General Business,Management and Accounting

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10.4324/9780080549743

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Marketing the savage: Appropriating tribal tropes

ASJC Scopus subject areas

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