Marketing the savage: appropriating tribal tropes

R. Canniford, Avi Shankar

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationConsumer Tribes
EditorsB. Cova, R. V. Kozinets, A. Shankar
Place of PublicationOxford, U. K.
PublisherElsevier
ISBN (Print)9780750680240
Publication statusPublished - 2007

Cite this

Canniford, R., & Shankar, A. (2007). Marketing the savage: appropriating tribal tropes. In B. Cova, R. V. Kozinets, & A. Shankar (Eds.), Consumer Tribes Elsevier.