Marketing the savage: appropriating tribal tropes

R. Canniford, Avi Shankar

Research output: Chapter or section in a book/report/conference proceeding › Chapter or section

Cite this

@inbook{f6d92044e47f473683bb4c3db8cc7e42,

title = "Marketing the savage: appropriating tribal tropes",

author = "R. Canniford and Avi Shankar",

year = "2007",

language = "English",

isbn = "9780750680240 ",

editor = "B. Cova and Kozinets, {R. V.} and A. Shankar",

booktitle = "Consumer Tribes",

publisher = "Elsevier",

address = "Netherlands",

}