Marketing Research and Public Policy: The Case of Slotting Fees

Research output: Contribution to journal › Article › peer-review

37 Citations (SciVal)

Original language	English
Pages (from-to)	275-288
Journal	Journal of Public Policy and Marketing
Volume	21
Issue number	2
DOIs	https://doi.org/10.1509/jppm.21.2.275.17591
Publication status	Published - 2002

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@article{917ccfad05d04967b034631b12ba5101,

title = "Marketing Research and Public Policy: The Case of Slotting Fees",

author = "Wilkie, \{William L\} and Debbie Desrochers and Gundlach, \{Gregory T\}",

year = "2002",

doi = "10.1509/jppm.21.2.275.17591",

language = "English",

volume = "21",

pages = "275--288",

journal = "Journal of Public Policy and Marketing",

issn = "0743-9156",

publisher = "SAGE Publications Ltd",

number = "2",

}

TY - JOUR

T1 - Marketing Research and Public Policy: The Case of Slotting Fees

AU - Wilkie, William L

AU - Desrochers, Debbie

AU - Gundlach, Gregory T

PY - 2002

Y1 - 2002

U2 - 10.1509/jppm.21.2.275.17591

DO - 10.1509/jppm.21.2.275.17591

M3 - Article

SN - 0743-9156

VL - 21

SP - 275

EP - 288

JO - Journal of Public Policy and Marketing

JF - Journal of Public Policy and Marketing

IS - 2

ER -