Original language | English |
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Pages (from-to) | 275-288 |
Journal | Journal of Public Policy and Marketing |
Volume | 21 |
Issue number | 2 |
DOIs | |
Publication status | Published - 2002 |
Marketing Research and Public Policy: The Case of Slotting Fees
William L Wilkie, Debbie Desrochers, Gregory T Gundlach
Research output: Contribution to journal › Article › peer-review
36
Citations
(SciVal)