Marketing Meets its Alma Mater: Putting Marketing in Touch with its Feminine Side

Lorna Stevens, Pauline Maclaran, Miriam Catterall

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Marketing Intelligence and Planning
Volume	15
Issue number	7
Publication status	Published - Dec 1997

Cite this

@article{1c6d3d4813b94460a7e23a63acb89813,

title = "Marketing Meets its Alma Mater: Putting Marketing in Touch with its Feminine Side",

author = "Lorna Stevens and Pauline Maclaran and Miriam Catterall",

year = "1997",

month = dec,

language = "English",

volume = "15",

journal = "Marketing Intelligence and Planning",

issn = "0263-4503",

publisher = "Emerald Group Publishing Ltd.",

number = "7",

}