Marketing Fashion Footwear-The Business of Shoes

Tamsin McLaren, Fiona Armstrong-Gibbs

Research output: Book/ReportBook

Abstract

Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behaviour, production and manufacturing, and the impact of globalization and regional trends.

Detailed case studies explore the evolving retail and e-tail landscape while industry perspective interviews focus on the issues faced by designers, brands and retailers. Critical success factors for brand longevity, the scope of marketing communications, and the channels used to reach key opinion leaders and consumers are explored and evaluated. Beautifully illustrated with examples from some of the world's most influential footwear designers and retailers, this is the first publication of its kind to focus on this product category and is the ultimate guide to a multi-billion dollar industry.
Original languageEnglish
Place of PublicationLondon
PublisherBloomsbury Publishing
Number of pages240
Volume1
Edition1
ISBN (Electronic)9781472579324
ISBN (Print)9781472579317
Publication statusPublished - 4 May 2017

Keywords

  • Consumer Behaviour, Consumption, Ethics in Action, Design, Product Line Management, Production, Pricing, Supply Chain, Sales Operations, Trade Tariffs, Buying, Sourcing, Wholesale Distribution, Retail, Omni-Channel, Market Entry, Retail Strategy, Strategic Planning and Implementation, Consumer Experience, Retail Theatre, Visual Merchandising, Customisation and Personalisation, Brand Identity, Intellectual Property, Brand Architecture, Counterfeit Culture, Brand Management, Brand Collaboration, Social Enterprise, Iconic Brands, Marketing Communications, Market Research, Advertising, Public Relations, Events Management, Sponsorship, Product Placement and Direct Sales.

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