Original language | English |
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Pages (from-to) | 92-111 |
Journal | European Journal of Marketing |
Volume | 46 |
Issue number | 1/2 |
DOIs | |
Publication status | Published - 2012 |
Marketing as an applied science: lessons from other business disciplines
Tim Hughes, David Bence, Louise Grisoni, Nicholas O'Regan, David Wornham
Research output: Contribution to journal › Article › peer-review
10
Citations
(SciVal)