Marketing as an applied science: lessons from other business disciplines

Tim Hughes, David Bence, Louise Grisoni, Nicholas O'Regan, David Wornham

Research output: Contribution to journalArticle

6 Citations (Scopus)
Original languageEnglish
Pages (from-to)92-111
JournalEuropean Journal of Marketing
Volume46
Issue number1/2
DOIs
Publication statusPublished - 2012

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