Marketing as an applied science: lessons from other business disciplines

Tim Hughes; David Bence; Louise Grisoni; Nicholas O'Regan; David Wornham

doi:10.1108/03090561211189257

Marketing as an applied science: lessons from other business disciplines

Tim Hughes, David Bence, Louise Grisoni, Nicholas O'Regan, David Wornham

Management

Research output: Contribution to journal › Article › peer-review

10 Citations (SciVal)

Original language	English
Pages (from-to)	92-111
Journal	European Journal of Marketing
Volume	46
Issue number	1/2
DOIs	https://doi.org/10.1108/03090561211189257
Publication status	Published - 2012

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Marketing as an applied science: lessons from other business disciplines

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