Marketing as an applied science

lessons from other business disciplines

Tim Hughes, David Bence, Louise Grisoni, Nicholas O'Regan, David Wornham

Research output: Contribution to journalArticle

5 Citations (Scopus)
Original languageEnglish
Pages (from-to)92-111
JournalEuropean Journal of Marketing
Volume46
Issue number1/2
DOIs
Publication statusPublished - 2012

Cite this

Marketing as an applied science : lessons from other business disciplines. / Hughes, Tim; Bence, David; Grisoni, Louise; O'Regan, Nicholas; Wornham, David.

In: European Journal of Marketing, Vol. 46, No. 1/2, 2012, p. 92-111.

Research output: Contribution to journalArticle

Hughes, T, Bence, D, Grisoni, L, O'Regan, N & Wornham, D 2012, 'Marketing as an applied science: lessons from other business disciplines', European Journal of Marketing, vol. 46, no. 1/2, pp. 92-111. https://doi.org/10.1108/03090561211189257
Hughes, Tim ; Bence, David ; Grisoni, Louise ; O'Regan, Nicholas ; Wornham, David. / Marketing as an applied science : lessons from other business disciplines. In: European Journal of Marketing. 2012 ; Vol. 46, No. 1/2. pp. 92-111.
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