Marketing and feminism: Current issues and research

Miriatn Catterall, Pauline Maclaran, Lorna Stevens

Research output: Book/ReportBook

1 Citation (Scopus)

Abstract

This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include: The dark side of female consumption. Women and marketing in Socialist economies. Women and advertising. Ecofeminism and marketing. Gender, marketing and cultural diversity. Marketing, sex and sexuality. Written by internationally recognised experts in marketing and feminism, this book makes a unique contribution to marketing scholarship.

Original languageEnglish
PublisherTaylor and Francis
Number of pages304
ISBN (Electronic)9781315010939
ISBN (Print)9780415219723
DOIs
Publication statusPublished - 5 Nov 2013

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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