Abstract
From the early 1990s a number of papers advocating feminist analyses of marketing phenomena appeared in the marketing literature. Scholars working from feminist perspectives in other disciplines have examined marketing phenomena for some time. Provides a guide to this literature, highlighting the scope of the work and its diversity, and suggests areas where more research is needed.
| Original language | English |
|---|---|
| Pages (from-to) | 369-376 |
| Number of pages | 8 |
| Journal | Marketing Intelligence & Planning |
| Volume | 15 |
| Issue number | 7 |
| DOIs | |
| Publication status | Published - 1 Dec 1997 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 5 Gender Equality
Keywords
- Bibliographies
- Feminism
- Marketing theory
- Sociology
ASJC Scopus subject areas
- Marketing
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