Marketing and feminism: a bibliography and suggestions for further research

Miriam Catterall; Pauline Maclaran; Lorna Stevens

doi:10.1108/02634509710193208

Marketing and feminism: a bibliography and suggestions for further research

Miriam Catterall, Pauline Maclaran, Lorna Stevens

Management

Research output: Contribution to journal › Review article › peer-review

11 Citations (SciVal)

Abstract

From the early 1990s a number of papers advocating feminist analyses of marketing phenomena appeared in the marketing literature. Scholars working from feminist perspectives in other disciplines have examined marketing phenomena for some time. Provides a guide to this literature, highlighting the scope of the work and its diversity, and suggests areas where more research is needed.

Original language	English
Pages (from-to)	369-376
Number of pages	8
Journal	Marketing Intelligence & Planning
Volume	15
Issue number	7
DOIs	https://doi.org/10.1108/02634509710193208
Publication status	Published - 1 Dec 1997

Keywords

Bibliographies
Feminism
Marketing theory
Sociology

ASJC Scopus subject areas

Marketing

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1108/02634509710193208

Cite this

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KW - Marketing theory

KW - Sociology

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Marketing and feminism: a bibliography and suggestions for further research

Abstract

Keywords

ASJC Scopus subject areas

UN SDGs

Access to Document

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Cite this