Marketing and feminism

a bibliography and suggestions for further research

Miriam Catterall, Pauline Maclaran, Lorna Stevens

Research output: Contribution to journalReview article

10 Citations (Scopus)

Abstract

From the early 1990s a number of papers advocating feminist analyses of marketing phenomena appeared in the marketing literature. Scholars working from feminist perspectives in other disciplines have examined marketing phenomena for some time. Provides a guide to this literature, highlighting the scope of the work and its diversity, and suggests areas where more research is needed.

Original languageEnglish
Pages (from-to)369-376
Number of pages8
JournalMarketing Intelligence & Planning
Volume15
Issue number7
DOIs
Publication statusPublished - 1 Dec 1997

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Marketing
Feminism

Keywords

  • Bibliographies
  • Feminism
  • Marketing theory
  • Sociology

ASJC Scopus subject areas

  • Marketing

Cite this

Marketing and feminism : a bibliography and suggestions for further research. / Catterall, Miriam; Maclaran, Pauline; Stevens, Lorna.

In: Marketing Intelligence & Planning, Vol. 15, No. 7, 01.12.1997, p. 369-376.

Research output: Contribution to journalReview article

Catterall, Miriam ; Maclaran, Pauline ; Stevens, Lorna. / Marketing and feminism : a bibliography and suggestions for further research. In: Marketing Intelligence & Planning. 1997 ; Vol. 15, No. 7. pp. 369-376.
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