Marketing and feminism: a bibliography and suggestions for further research

Miriam Catterall, Pauline Maclaran, Lorna Stevens

Research output: Contribution to journalReview article

11 Citations (Scopus)

Abstract

From the early 1990s a number of papers advocating feminist analyses of marketing phenomena appeared in the marketing literature. Scholars working from feminist perspectives in other disciplines have examined marketing phenomena for some time. Provides a guide to this literature, highlighting the scope of the work and its diversity, and suggests areas where more research is needed.

Original languageEnglish
Pages (from-to)369-376
Number of pages8
JournalMarketing Intelligence & Planning
Volume15
Issue number7
DOIs
Publication statusPublished - 1 Dec 1997

Keywords

  • Bibliographies
  • Feminism
  • Marketing theory
  • Sociology

ASJC Scopus subject areas

  • Marketing

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