From the early 1990s a number of papers advocating feminist analyses of marketing phenomena appeared in the marketing literature. Scholars working from feminist perspectives in other disciplines have examined marketing phenomena for some time. Provides a guide to this literature, highlighting the scope of the work and its diversity, and suggests areas where more research is needed.
|Number of pages||8|
|Journal||Marketing Intelligence & Planning|
|Publication status||Published - 1 Dec 1997|
- Marketing theory
ASJC Scopus subject areas