A nascent body of literature that explores how markets are created and shaped captures the imagination of many researchers. This roundtable provides a first opportunity to discuss the nature of market system dynamics, its relation to other areas of study, and its future research agenda.
|Title of host publication
|Advances in Consumer Research
|Z Gurhan-Canli, C Otnes, R Zhu
|Place of Publication
|Association for Consumer Research
|Number of pages
|Published - 2012