Abstract
A nascent body of literature that explores how markets are created and shaped captures the imagination of many researchers. This roundtable provides a first opportunity to discuss the nature of market system dynamics, its relation to other areas of study, and its future research agenda.
Original language | English |
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Title of host publication | Advances in Consumer Research |
Editors | Z Gurhan-Canli, C Otnes, R Zhu |
Place of Publication | Duluth, MN |
Publisher | Association for Consumer Research |
Pages | 1096-1097 |
Number of pages | 2 |
Volume | 40 |
Publication status | Published - 2012 |