A nascent body of literature that explores how markets are created and shaped captures the imagination of many researchers. This roundtable provides a first opportunity to discuss the nature of market system dynamics, its relation to other areas of study, and its future research agenda.
|Title of host publication||Advances in Consumer Research|
|Editors||Z Gurhan-Canli, C Otnes, R Zhu|
|Place of Publication||Duluth, MN|
|Publisher||Association for Consumer Research|
|Number of pages||2|
|Publication status||Published - 2012|
Siebert, A., Thyroff, A., Humphreys, A., Karababa, E., Coskuner-Balli, G., Veresiu, E., Kjeldgaard, D., Press, M. D., Arnould, E., Schouten, J. W., & Murray, J. B. (2012). Market system dynamics: the value of and the open questions associated with studying markets in consumer culture theory. In Z. Gurhan-Canli, C. Otnes, & R. Zhu (Eds.), Advances in Consumer Research (Vol. 40, pp. 1096-1097). Association for Consumer Research.