Market system dynamics: the value of and the open questions associated with studying markets in consumer culture theory

A Siebert, A Thyroff, A Humphreys, E Karababa, G Coskuner-Balli, E Veresiu, D Kjeldgaard, M D Press, E Arnould, J.W Schouten, J.B Murray

Research output: Chapter or section in a book/report/conference proceedingChapter in a published conference proceeding

9 Citations (SciVal)

Abstract

A nascent body of literature that explores how markets are created and shaped captures the imagination of many researchers. This roundtable provides a first opportunity to discuss the nature of market system dynamics, its relation to other areas of study, and its future research agenda.
Original languageEnglish
Title of host publicationAdvances in Consumer Research
EditorsZ Gurhan-Canli, C Otnes, R Zhu
Place of PublicationDuluth, MN
PublisherAssociation for Consumer Research
Pages1096-1097
Number of pages2
Volume40
Publication statusPublished - 2012

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