A nascent body of literature that explores how markets are created and shaped captures the imagination of many researchers. This roundtable provides a first opportunity to discuss the nature of market system dynamics, its relation to other areas of study, and its future research agenda.
|Title of host publication||Advances in Consumer Research|
|Editors||Z Gurhan-Canli, C Otnes, R Zhu|
|Place of Publication||Duluth, MN|
|Publisher||Association for Consumer Research|
|Number of pages||2|
|Publication status||Published - 2012|