Original language | English |
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Pages (from-to) | 251-263 |
Journal | Journal of Advertising Research |
Volume | 46 |
Issue number | 3 |
DOIs | |
Publication status | Published - 1 Jan 2006 |
Market-oriented ethnography revisited
Eric J. Arnould, Linda L. Price
Research output: Contribution to journal › Article › peer-review
50
Citations
(SciVal)