Market-oriented ethnography revisited

Eric J. Arnould, Linda L. Price

Research output: Contribution to journalArticle

29 Citations (Scopus)
Original languageEnglish
Pages (from-to)251-263
JournalJournal of Advertising Research
Volume46
Issue number3
DOIs
Publication statusPublished - 1 Jan 2006

Cite this

Market-oriented ethnography revisited. / Arnould, Eric J.; Price, Linda L.

In: Journal of Advertising Research, Vol. 46, No. 3, 01.01.2006, p. 251-263.

Research output: Contribution to journalArticle

Arnould, Eric J. ; Price, Linda L. / Market-oriented ethnography revisited. In: Journal of Advertising Research. 2006 ; Vol. 46, No. 3. pp. 251-263.
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