Market Insight: Mazda

Donald Lancaster

Research output: Chapter or section in a book/report/conference proceeding › Book chapter

Abstract

Rebranding Mazda from product focus to Brand focus

@inbook{23daaf7d8aff44aeb0ba93c1bb7dff1f,

title = "Market Insight: Mazda",

abstract = "Rebranding Mazda from product focus to Brand focus",

author = "Donald Lancaster",

year = "2021",

month = mar,

language = "English",

editor = "Paul Baines and Sara Rosengren",

booktitle = "Marketing",

publisher = "Oxford University Press",

address = "UK United Kingdom",

edition = "6",

}