Market Insight: Mazda

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Rebranding Mazda from product focus to Brand focus
Original languageEnglish
Title of host publicationMarketing
EditorsPaul Baines, Sara Rosengren
Place of PublicationOxford, UK
PublisherOxford University Press
Edition6
Publication statusPublished - Mar 2021

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