Market Insight: Mazda

Donald Lancaster

Research output: Chapter or section in a book/report/conference proceedingChapter or section


Rebranding Mazda from product focus to Brand focus
Original languageEnglish
Title of host publicationMarketing
EditorsPaul Baines, Sara Rosengren
Place of PublicationOxford, UK
PublisherOxford University Press
Publication statusPublished - Mar 2021


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