Market development in the African context

Research output: Chapter or section in a book/report/conference proceeding › Book chapter

Original language	English
Title of host publication	Marketing Management
Subtitle of host publication	A Cultural Perspective
Editors	L. Penaloza, N. Toulouse, L. M. Visconti
Place of Publication	Abingdon, U. K.
Publisher	Routledge
Pages	93-109
ISBN (Print)	9780415606820
Publication status	Published - 2011

Cite this

@inbook{c0be22d0a0384660aa90ed5d029dbf5f,

title = "Market development in the African context",

author = "Benet Deberry-Spence and Bonsu, \{Sammy K.\} and Arnould, \{Eric J.\}",

year = "2011",

language = "English",

isbn = "9780415606820",

pages = "93--109",

editor = "L. Penaloza and N. Toulouse and Visconti, \{L. M. \}",

booktitle = "Marketing Management",

publisher = "Routledge",

address = "UK United Kingdom",

}