Market development in the African context

Benet Deberry-Spence, Sammy K. Bonsu, Eric J. Arnould

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMarketing Management
Subtitle of host publicationA Cultural Perspective
EditorsL. Penaloza, N. Toulouse, L. M. Visconti
Place of PublicationAbingdon, U. K.
PublisherRoutledge
Pages93-109
ISBN (Print)9780415606820
Publication statusPublished - 2011

Cite this

Deberry-Spence, B., Bonsu, S. K., & Arnould, E. J. (2011). Market development in the African context. In L. Penaloza, N. Toulouse, & L. M. Visconti (Eds.), Marketing Management: A Cultural Perspective (pp. 93-109). Routledge.