Market development in the African context

Benet Deberry-Spence, Sammy K. Bonsu, Eric J. Arnould

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMarketing Management
Subtitle of host publicationA Cultural Perspective
EditorsL. Penaloza, N. Toulouse, L. M. Visconti
Place of PublicationAbingdon, U. K.
ISBN (Print)9780415606820
Publication statusPublished - 2011

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