Market-centric pathways for racial inclusion: the case of #MyBlackReceipt

Olivier Sibai; Katja Brunk; Myriam Brouard; Mario Campana; Marlon Dalmoro; Bernardo Figueiredo; Daiane Scaraboto; Meriam Belkhir

Market-centric pathways for racial inclusion: the case of #MyBlackReceipt

Olivier Sibai, Katja Brunk, Myriam Brouard, Mario Campana, Marlon Dalmoro, Bernardo Figueiredo, Daiane Scaraboto, Meriam Belkhir

Research output: Contribution to journal › Article › peer-review

Abstract

Racial exclusion is a persistent problem in consumer markets. Based on a qualitative study of the initiative# MyBlackReceipt, we analyze an alternative pathway to challenge the systemic origins of exclusion. We identify six tactics that participants employ to collectively harness market forces and leverage online environments to increase market inclusion.

Original language	English
Journal	Advances in Consumer Research
Volume	50
Early online date	19 Oct 2022
Publication status	Published - 19 Oct 2022

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title = "Market-centric pathways for racial inclusion: the case of #MyBlackReceipt",

abstract = "Racial exclusion is a persistent problem in consumer markets. Based on a qualitative study of the initiative# MyBlackReceipt, we analyze an alternative pathway to challenge the systemic origins of exclusion. We identify six tactics that participants employ to collectively harness market forces and leverage online environments to increase market inclusion.",

author = "Olivier Sibai and Katja Brunk and Myriam Brouard and Mario Campana and Marlon Dalmoro and Bernardo Figueiredo and Daiane Scaraboto and Meriam Belkhir",

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AU - Sibai, Olivier

AU - Brunk, Katja

AU - Brouard, Myriam

AU - Campana, Mario

AU - Dalmoro, Marlon

AU - Figueiredo, Bernardo

AU - Scaraboto, Daiane

AU - Belkhir, Meriam

PY - 2022/10/19

Y1 - 2022/10/19

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AB - Racial exclusion is a persistent problem in consumer markets. Based on a qualitative study of the initiative# MyBlackReceipt, we analyze an alternative pathway to challenge the systemic origins of exclusion. We identify six tactics that participants employ to collectively harness market forces and leverage online environments to increase market inclusion.

M3 - Article

SN - 0098-9258

VL - 50

JO - Advances in Consumer Research

JF - Advances in Consumer Research

ER -

Market-centric pathways for racial inclusion: the case of #MyBlackReceipt

Abstract

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