Market-centric pathways for racial inclusion: the case of #MyBlackReceipt

Olivier Sibai, Katja Brunk, Myriam Brouard, Mario Campana, Marlon Dalmoro, Bernardo Figueiredo, Daiane Scaraboto, Meriam Belkhir

Research output: Contribution to journalArticlepeer-review

Abstract

Racial exclusion is a persistent problem in consumer markets. Based on a qualitative study of the initiative# MyBlackReceipt, we analyze an alternative pathway to challenge the systemic origins of exclusion. We identify six tactics that participants employ to collectively harness market forces and leverage online environments to increase market inclusion.
Original languageEnglish
JournalAdvances in Consumer Research
Volume50
Publication statusPublished - 19 Oct 2022

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