Managing understandings: politics, symbolism, niche marketing and the quest for legitimacy in IT implementation

Research output: Chapter in Book/Report/Conference proceedingChapter

LanguageEnglish
Title of host publicationQualitative Health Research
Subtitle of host publication4 volume set
EditorsR. Dingwall
Place of PublicationLondon, U. K.
PublisherSage Publications
Pages134-149
ISBN (Print)9781847873545
StatusPublished - 2008

Publication series

NameFundamentals of Applied Research

Cite this

Brown, A. D. (2008). Managing understandings: politics, symbolism, niche marketing and the quest for legitimacy in IT implementation. In R. Dingwall (Ed.), Qualitative Health Research: 4 volume set (pp. 134-149). (Fundamentals of Applied Research). London, U. K.: Sage Publications.

Managing understandings : politics, symbolism, niche marketing and the quest for legitimacy in IT implementation. / Brown, A. D.

Qualitative Health Research: 4 volume set. ed. / R. Dingwall. London, U. K. : Sage Publications, 2008. p. 134-149 (Fundamentals of Applied Research).

Research output: Chapter in Book/Report/Conference proceedingChapter

Brown, AD 2008, Managing understandings: politics, symbolism, niche marketing and the quest for legitimacy in IT implementation. in R Dingwall (ed.), Qualitative Health Research: 4 volume set. Fundamentals of Applied Research, Sage Publications, London, U. K., pp. 134-149.
Brown AD. Managing understandings: politics, symbolism, niche marketing and the quest for legitimacy in IT implementation. In Dingwall R, editor, Qualitative Health Research: 4 volume set. London, U. K.: Sage Publications. 2008. p. 134-149. (Fundamentals of Applied Research).
Brown, A. D. / Managing understandings : politics, symbolism, niche marketing and the quest for legitimacy in IT implementation. Qualitative Health Research: 4 volume set. editor / R. Dingwall. London, U. K. : Sage Publications, 2008. pp. 134-149 (Fundamentals of Applied Research).
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