Managing the design innovation-brand marketing interface: resolving the tension between artistic creation and commercial imperatives

Michael B. Beverland

Research output: Contribution to journalArticlepeer-review

84 Citations (Scopus)
Original languageEnglish
Pages (from-to)193-207
JournalJournal of Product Innovation Management
Volume22
Issue number2
DOIs
Publication statusPublished - 1 Mar 2005

Cite this