Managing the design innovation-brand marketing interface: resolving the tension between artistic creation and commercial imperatives

Michael B. Beverland

Research output: Contribution to journal › Article › peer-review

106 Citations (SciVal)

Original language	English
Pages (from-to)	193-207
Journal	Journal of Product Innovation Management
Volume	22
Issue number	2
DOIs	https://doi.org/10.1111/j.0737-6782.2005.00114.x
Publication status	Published - 1 Mar 2005

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