Managing authentic rebranding in UK charities: the challenge of hybrid identity

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - May 2016
Event	European Marketing Association Conference 2016 - BI Norwegian Business School, Oslo, Norway Duration: 24 May 2016 → 27 May 2016 http://emac2016.emac-online.org/emac2016.org/index-2.html

Conference	European Marketing Association Conference 2016
Abbreviated title	EMAC2016
Country/Territory	Norway
City	Oslo
Period	24/05/16 → 27/05/16
Internet address	http://emac2016.emac-online.org/emac2016.org/index-2.html

Cite this

@conference{fbda4e8ebf3c4483ac21bafa5df9c19f,

title = "Managing authentic rebranding in UK charities: the challenge of hybrid identity",

author = "Zoe Lee",

year = "2016",

month = may,

language = "English",

note = "European Marketing Association Conference 2016, EMAC2016 ; Conference date: 24-05-2016 Through 27-05-2016",

url = "http://emac2016.emac-online.org/emac2016.org/index-2.html",

}