Managing authentic rebranding in UK charities: the challenge of hybrid identity

Zoe Lee

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - May 2016
EventEuropean Marketing Association Conference 2016 - BI Norwegian Business School, Oslo, Norway
Duration: 24 May 201627 May 2016
http://emac2016.emac-online.org/emac2016.org/index-2.html

Conference

ConferenceEuropean Marketing Association Conference 2016
Abbreviated titleEMAC2016
CountryNorway
CityOslo
Period24/05/1627/05/16
Internet address

Cite this

Lee, Z. (2016). Managing authentic rebranding in UK charities: the challenge of hybrid identity. Paper presented at European Marketing Association Conference 2016, Oslo, Norway.

Managing authentic rebranding in UK charities: the challenge of hybrid identity. / Lee, Zoe.

2016. Paper presented at European Marketing Association Conference 2016, Oslo, Norway.

Research output: Contribution to conferencePaper

Lee, Z 2016, 'Managing authentic rebranding in UK charities: the challenge of hybrid identity' Paper presented at European Marketing Association Conference 2016, Oslo, Norway, 24/05/16 - 27/05/16, .
Lee Z. Managing authentic rebranding in UK charities: the challenge of hybrid identity. 2016. Paper presented at European Marketing Association Conference 2016, Oslo, Norway.
Lee, Zoe. / Managing authentic rebranding in UK charities: the challenge of hybrid identity. Paper presented at European Marketing Association Conference 2016, Oslo, Norway.
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