Making meaning: interpretive diversity and market learning: a model and propositions

Areti Krepapa, P Berthon

Research output: Contribution to journal › Article › peer-review

7 Citations (SciVal)

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title = "Making meaning: interpretive diversity and market learning: a model and propositions",

author = "Areti Krepapa and P Berthon",

year = "2003",

doi = "10.1177/14705931030032001",

language = "English",

volume = "3",

pages = "187--209",

journal = "Marketing Theory",

publisher = "SAGE Publications Ltd",

number = "2",

}

TY - JOUR

T1 - Making meaning: interpretive diversity and market learning: a model and propositions

AU - Krepapa, Areti

AU - Berthon, P

PY - 2003

Y1 - 2003

UR - https://www.scopus.com/pages/publications/84990385390

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DO - 10.1177/14705931030032001

M3 - Article

VL - 3

SP - 187

EP - 209

JO - Marketing Theory

JF - Marketing Theory

IS - 2

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