Making meaning: interpretive diversity and market learning: a model and propositions

Areti Krepapa, P Berthon

Research output: Contribution to journalArticle

7 Citations (Scopus)
Original languageEnglish
Pages (from-to)187-209
Number of pages23
JournalMarketing Theory
Volume3
Issue number2
Publication statusPublished - 2003

Cite this

Making meaning: interpretive diversity and market learning: a model and propositions. / Krepapa, Areti; Berthon, P.

In: Marketing Theory, Vol. 3, No. 2, 2003, p. 187-209.

Research output: Contribution to journalArticle

Krepapa, Areti ; Berthon, P. / Making meaning: interpretive diversity and market learning: a model and propositions. In: Marketing Theory. 2003 ; Vol. 3, No. 2. pp. 187-209.
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