Making meaning: interpretive diversity and market learning: a model and propositions

Areti Krepapa, P Berthon

Research output: Contribution to journalArticlepeer-review

7 Citations (SciVal)
Original languageEnglish
Pages (from-to)187-209
Number of pages23
JournalMarketing Theory
Volume3
Issue number2
Publication statusPublished - 2003

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