Original language | English |
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Pages (from-to) | 187-209 |
Number of pages | 23 |
Journal | Marketing Theory |
Volume | 3 |
Issue number | 2 |
Publication status | Published - 2003 |
Making meaning: interpretive diversity and market learning: a model and propositions
Areti Krepapa, P Berthon
Research output: Contribution to journal › Article › peer-review
7
Citations
(SciVal)