@inbook{e2155969854b443ebce1a4fed13f8069,
title = "Making a Drama out of a Crisis:The final curtain for the marketing concept",
author = "Pierre McDonagh and Andrea Prothero",
year = "1997",
month = dec,
day = "11",
doi = "10.4324/9780203360620",
language = "English",
isbn = "9780415148221",
pages = "44--65",
editor = "Brown, \{Stephen \} and Jim Bell and David Carson",
booktitle = "Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End",
publisher = "Routledge",
address = "UK United Kingdom",
}