Making a Drama out of a Crisis:The final curtain for the marketing concept

Research output: Chapter or section in a book/report/conference proceeding › Book chapter

Original language	English
Title of host publication	Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End
Editors	Stephen Brown, Jim Bell, David Carson
Place of Publication	London
Publisher	Routledge
Pages	44-65
Number of pages	19
ISBN (Electronic)	9780203360620
ISBN (Print)	9780415148221
DOIs	https://doi.org/10.4324/9780203360620
Publication status	Published - 11 Dec 1997

Access to Document

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title = "Making a Drama out of a Crisis:The final curtain for the marketing concept",

author = "Pierre McDonagh and Andrea Prothero",

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AU - Prothero, Andrea

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BT - Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End

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PB - Routledge

CY - London

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