Making a Drama out of a Crisis:The final curtain for the marketing concept

Pierre McDonagh, Andrea Prothero

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationMarketing Apocalypse: Eschatology, Escapology and the Illusion of the End
EditorsStephen Brown, Jim Bell, David Carson
Place of PublicationLondon
PublisherRoutledge
Pages44-65
Number of pages19
ISBN (Electronic)9780203360620
ISBN (Print)9780415148221
DOIs
Publication statusPublished - 11 Dec 1997

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