Original language | English |
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Title of host publication | Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End |
Editors | Stephen Brown, Jim Bell, David Carson |
Place of Publication | London |
Publisher | Routledge |
Pages | 44-65 |
Number of pages | 19 |
ISBN (Electronic) | 9780203360620 |
ISBN (Print) | 9780415148221 |
DOIs | |
Publication status | Published - 11 Dec 1997 |
Making a Drama out of a Crisis:The final curtain for the marketing concept
Pierre McDonagh, Andrea Prothero
Research output: Chapter or section in a book/report/conference proceeding › Book chapter