Mainstreaming low-carbon lifestyles

Niall Mcloughlin, Adam Corner, Jamie Clarke, Lorraine Whitmarsh, Stuart Capstick, N C Nash

Research output: Book/ReportOther report


As the most recent report from the Intergovernmental Panel on Climate Change (IPCC)1 makes resoundingly clear, rapid societal transitions - including significant shifts in the lifestyles of ordinary people in high-carbon countries like the UK - must take place over the coming years to avoid the worst impacts of climate change. Three-quarters of the UK’s carbon emissions are attributable to households.2 From the way we travel, to the food we eat and the way we use energy at home, achieving a ‘1.5 degrees’ world means mainstreaming low-carbon lifestyles, in tandem with the structural and policy changes required to decarbonise quickly. Commissioned by the Low-carbon Lifestyles & Behavioural Spillover (CASPI) team at Cardiff University, this report draws on key findings from the CASPI programme of work, that has spanned five years and seven countries, exploring how to move beyond small-scale and piecemeal approaches to behaviour change. We present these findings in the context of wider social science research on low-carbon lifestyles. How can they move from the margins into the mainstream?The report is designed for the wide range of individuals and organisations involved in influencing sustainable behaviours, including national policy-makers, local authorities, professional campaigners, and those leading community-level initiatives. It argues that while the social science on how to catalyse low-carbon lifestyles is increasingly robust, behaviour change campaigns that are consistent with both the research and the scale and urgency of the challenge are thin on the ground...
Original languageEnglish
PublisherClimate Outreach
Publication statusPublished - 2019


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