Abstract
This longitudinal study of large European firms (1993-2007) offers a conceptual model that explains how two key aspects of the macro-competitive environment, macroeconomic growth and foreign competition, shape product and international diversification. The results indicate that greater foreign competition reduces product diversification but fosters international diversification, while macroeconomic growth has a positive impact on product diversification and a negative one on international diversification. These findings suggest that managers have to set economy-wide, macro-competitive conditions alongside firm and industry-level considerations when making diversification strategy choices.
| Original language | English |
|---|---|
| Pages (from-to) | 337-352 |
| Number of pages | 16 |
| Journal | Long Range Planning |
| Volume | 47 |
| Issue number | 6 |
| Early online date | 21 Aug 2013 |
| DOIs | |
| Publication status | Published - Dec 2014 |
Fingerprint Dive into the research topics of 'Macro-competitive context and diversification: The impact of macroeconomic growth and foreign competition'. Together they form a unique fingerprint.
Cite this
Hautz, J., Mayer, M., & Stadler, C. (2014). Macro-competitive context and diversification: The impact of macroeconomic growth and foreign competition. Long Range Planning, 47(6), 337-352. https://doi.org/10.1016/j.lrp.2013.07.003