Loyal now, but not forever! A study of narcissism and male consumer–brand relationships

Aliette Lambert, John Desmond

Research output: Contribution to journalArticlepeer-review

31 Citations (SciVal)

Fingerprint

Dive into the research topics of 'Loyal now, but not forever! A study of narcissism and male consumer–brand relationships'. Together they form a unique fingerprint.

Medicine & Life Sciences

Social Sciences

Business & Economics