Low involvement processing - How advertising works at low attention levels

Research output: Chapter or section in a book/report/conference proceeding › Book chapter

Original language	English
Title of host publication	Branding and Advertising
Editors	F. Hansen, L. B. Christensen
Place of Publication	Copenhagen, Denmark
Publisher	Copenhagen Business School Press
Pages	356-364
ISBN (Print)	8796001187
Publication status	Published - 2003

Cite this

@inbook{e793a66796da4439b97758e2f07d4eaf,

title = "Low involvement processing - How advertising works at low attention levels",

author = "Heath, \{R. G.\}",

year = "2003",

language = "English",

isbn = "8796001187",

pages = "356--364",

editor = "F. Hansen and Christensen, \{L. B.\}",

booktitle = "Branding and Advertising",

publisher = "Copenhagen Business School Press",

}