Low involvement processing - How advertising works at low attention levels

R. G. Heath

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationBranding and Advertising
EditorsF. Hansen, L. B. Christensen
Place of PublicationCopenhagen, Denmark
PublisherCopenhagen Business School Press
Pages356-364
ISBN (Print)8796001187
Publication statusPublished - 2003

Cite this

Heath, R. G. (2003). Low involvement processing - How advertising works at low attention levels. In F. Hansen, & L. B. Christensen (Eds.), Branding and Advertising (pp. 356-364). Copenhagen Business School Press.