Low involvement processing - How advertising works at low attention levels

R. G. Heath

Research output: Chapter or section in a book/report/conference proceeding › Chapter or section

Original language	English
Title of host publication	Branding and Advertising
Editors	F. Hansen, L. B. Christensen
Place of Publication	Copenhagen, Denmark
Publisher	Copenhagen Business School Press
Pages	356-364
ISBN (Print)	8796001187
Publication status	Published - 2003

Cite this

@inbook{e793a66796da4439b97758e2f07d4eaf,

title = "Low involvement processing - How advertising works at low attention levels",

author = "Heath, {R. G.}",

year = "2003",

language = "English",

isbn = "8796001187",

pages = "356--364",

editor = "F. Hansen and Christensen, {L. B.}",

booktitle = "Branding and Advertising",

publisher = "Copenhagen Business School Press",

}