Low involvement processing - How advertising works at low attention levels

R. G. Heath

Research output: Chapter or section in a book/report/conference proceedingChapter or section

Original languageEnglish
Title of host publicationBranding and Advertising
EditorsF. Hansen, L. B. Christensen
Place of PublicationCopenhagen, Denmark
PublisherCopenhagen Business School Press
ISBN (Print)8796001187
Publication statusPublished - 2003

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