Low involvement processing - A new model of brand communication

Robert Heath

Research output: Contribution to journal › Article › peer-review

17 Citations (SciVal)

Original language	English
Pages (from-to)	27-33
Number of pages	7
Journal	Journal of Marketing Communications
Volume	7
Issue number	1
DOIs	https://doi.org/10.1080/13527260123019
Publication status	Published - 2001

Access to Document

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