Low involvement processing - A new model of brand communication

Robert Heath

Research output: Contribution to journal › Article › peer-review

17 Citations (SciVal)

Original language	English
Pages (from-to)	27-33
Number of pages	7
Journal	Journal of Marketing Communications
Volume	7
Issue number	1
DOIs	https://doi.org/10.1080/13527260123019
Publication status	Published - 2001

Access to Document

@article{efa86520f2984e94b3e4a400e217de1b,

title = "Low involvement processing - A new model of brand communication",

author = "Robert Heath",

year = "2001",

doi = "10.1080/13527260123019",

language = "English",

volume = "7",

pages = "27--33",

journal = "Journal of Marketing Communications",

issn = "1466-4445",

publisher = "Routledge",

number = "1",

}