'Looking at', 'looking up' or 'keeping up with' people? Motives and uses of Facebook

Adam N. Joinson

doi:10.1145/1357054.1357213

'Looking at', 'looking up' or 'keeping up with' people? Motives and uses of Facebook

Research output: Chapter or section in a book/report/conference proceeding › Chapter in a published conference proceeding

1091 Citations (SciVal)

Abstract

This paper investigates the uses of social networking site Facebook, and the gratifications users derive from those uses. In the first study, 137 users generated words or phrases to describe how they used Facebook, and what they enjoyed about their use. These phrases were coded into 46 items which were completed by 241 Facebook users in Study 2. Factor analysis identified seven unique uses and gratifications: social connection, shared identities, content, social investigation, social network surfing and status updating. User demographics, site visit patterns and the use of privacy settings were associated with different uses and gratifications.

Original language	English
Title of host publication	Conference on Human Factors in Computing Systems - Proceedings
Pages	1027-1036
Number of pages	10
DOIs	https://doi.org/10.1145/1357054.1357213
Publication status	Published - 2008
Event	26th Annual CHI Conference on Human Factors in Computing Systems, CHI 2008 - Florence, Italy Duration: 5 Apr 2008 → 10 Apr 2008

Conference

Conference	26th Annual CHI Conference on Human Factors in Computing Systems, CHI 2008
Country/Territory	Italy
City	Florence
Period	5/04/08 → 10/04/08

Keywords

Motivation
Social networking sites
Uses and gratifications

Access to Document

10.1145/1357054.1357213

Cite this

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title = "'Looking at', 'looking up' or 'keeping up with' people? Motives and uses of Facebook",

abstract = "This paper investigates the uses of social networking site Facebook, and the gratifications users derive from those uses. In the first study, 137 users generated words or phrases to describe how they used Facebook, and what they enjoyed about their use. These phrases were coded into 46 items which were completed by 241 Facebook users in Study 2. Factor analysis identified seven unique uses and gratifications: social connection, shared identities, content, social investigation, social network surfing and status updating. User demographics, site visit patterns and the use of privacy settings were associated with different uses and gratifications.",

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AB - This paper investigates the uses of social networking site Facebook, and the gratifications users derive from those uses. In the first study, 137 users generated words or phrases to describe how they used Facebook, and what they enjoyed about their use. These phrases were coded into 46 items which were completed by 241 Facebook users in Study 2. Factor analysis identified seven unique uses and gratifications: social connection, shared identities, content, social investigation, social network surfing and status updating. User demographics, site visit patterns and the use of privacy settings were associated with different uses and gratifications.

KW - Motivation

KW - Social networking sites

KW - Uses and gratifications

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UR - http://dx.doi.org/10.1145/1357054.1357213

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M3 - Chapter in a published conference proceeding

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EP - 1036

BT - Conference on Human Factors in Computing Systems - Proceedings

T2 - 26th Annual CHI Conference on Human Factors in Computing Systems, CHI 2008

Y2 - 5 April 2008 through 10 April 2008

ER -

'Looking at', 'looking up' or 'keeping up with' people? Motives and uses of Facebook

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Keywords

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