Abstract
This paper investigates the uses of social networking site Facebook, and the gratifications users derive from those uses. In the first study, 137 users generated words or phrases to describe how they used Facebook, and what they enjoyed about their use. These phrases were coded into 46 items which were completed by 241 Facebook users in Study 2. Factor analysis identified seven unique uses and gratifications: social connection, shared identities, content, social investigation, social network surfing and status updating. User demographics, site visit patterns and the use of privacy settings were associated with different uses and gratifications.
Original language | English |
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Title of host publication | Conference on Human Factors in Computing Systems - Proceedings |
Pages | 1027-1036 |
Number of pages | 10 |
DOIs | |
Publication status | Published - 2008 |
Event | 26th Annual CHI Conference on Human Factors in Computing Systems, CHI 2008 - Florence, Italy Duration: 5 Apr 2008 → 10 Apr 2008 |
Conference
Conference | 26th Annual CHI Conference on Human Factors in Computing Systems, CHI 2008 |
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Country/Territory | Italy |
City | Florence |
Period | 5/04/08 → 10/04/08 |
Keywords
- Motivation
- Social networking sites
- Uses and gratifications