'Looking at', 'looking up' or 'keeping up with' people? Motives and uses of Facebook

Research output: Chapter in Book/Report/Conference proceedingConference contribution

817 Citations (Scopus)

Abstract

This paper investigates the uses of social networking site Facebook, and the gratifications users derive from those uses. In the first study, 137 users generated words or phrases to describe how they used Facebook, and what they enjoyed about their use. These phrases were coded into 46 items which were completed by 241 Facebook users in Study 2. Factor analysis identified seven unique uses and gratifications: social connection, shared identities, content, social investigation, social network surfing and status updating. User demographics, site visit patterns and the use of privacy settings were associated with different uses and gratifications.

Original languageEnglish
Title of host publicationConference on Human Factors in Computing Systems - Proceedings
Pages1027-1036
Number of pages10
DOIs
Publication statusPublished - 2008
Event26th Annual CHI Conference on Human Factors in Computing Systems, CHI 2008 - Florence, Italy
Duration: 5 Apr 200810 Apr 2008

Conference

Conference26th Annual CHI Conference on Human Factors in Computing Systems, CHI 2008
CountryItaly
CityFlorence
Period5/04/0810/04/08

Keywords

  • Motivation
  • Social networking sites
  • Uses and gratifications

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  • Cite this

    Joinson, A. N. (2008). 'Looking at', 'looking up' or 'keeping up with' people? Motives and uses of Facebook. In Conference on Human Factors in Computing Systems - Proceedings (pp. 1027-1036) https://doi.org/10.1145/1357054.1357213