Local or Global? Functional or Experiential? How to Advertise in Countries at Different Levels of Development

Lia Zarantonello, BH Schmitt, K Jedidi, Marcello Formisano

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2012
Event11th International Conference on Research in Advertising - Stockholm, Sweden
Duration: 28 Jun 201230 Jun 2012

Conference

Conference11th International Conference on Research in Advertising
CountrySweden
CityStockholm
Period28/06/1230/06/12

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