Local or Global? Functional or Experiential? How to Advertise in Countries at Different Levels of Development

Lia Zarantonello, BH Schmitt, K Jedidi, Marcello Formisano

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2012
Event	11th International Conference on Research in Advertising - Stockholm, Sweden Duration: 28 Jun 2012 → 30 Jun 2012

Conference	11th International Conference on Research in Advertising
Country/Territory	Sweden
City	Stockholm
Period	28/06/12 → 30/06/12

Cite this

@conference{d2b45ffdedaa4002afd71bd151ccf219,

title = "Local or Global? Functional or Experiential? How to Advertise in Countries at Different Levels of Development",

author = "Lia Zarantonello and BH Schmitt and K Jedidi and Marcello Formisano",

year = "2012",

language = "English",

note = "11th International Conference on Research in Advertising ; Conference date: 28-06-2012 Through 30-06-2012",

}