Anne Frank wrote in her diary, ‘All children must look after their own upbringing. Parents can only give good advice or put them on the right paths, but the final forming of a person’s character lies in their own hands’. This quote illustrates the challenge faced by BMJ Open Sports & Exercise Medicine (BOSEM) since its creation. Born in 2015, BOSEM was initially deemed as the ‘open access’ offspring of the British Journal of Sports Medicine. Six years later, BOSEM has published 629 manuscripts with over 900 unique authors listed. Our journal is ready to fly the nest. Now, the final forming of BOSEM’s personality lies with us, the new editorial team. Who are we, what is our personality, what makes us unique?