| Original language | English |
|---|---|
| Title of host publication | Consumer behaviour |
| Editors | Karin Ekström |
| Publisher | Studentlitteratur |
| Chapter | 12 |
| Pages | 253 |
| Number of pages | 272 |
| ISBN (Print) | 978914405577 |
| Publication status | Published - 8 Apr 2010 |
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