Leap-frog marketing: The contribution of ecofeminist thought to the world of patriarchal marketing

Pierre Mcdonagh; Andrea Prothero

doi:10.1108/02634509710193190

Leap-frog marketing: The contribution of ecofeminist thought to the world of patriarchal marketing

Pierre Mcdonagh, Andrea Prothero

Management

Research output: Contribution to journal › Article › peer-review

29 Citations (SciVal)

Original language	English
Pages (from-to)	361-368
Number of pages	7
Journal	Marketing Intelligence & Planning
Volume	15
Issue number	7
DOIs	https://doi.org/10.1108/02634509710193190
Publication status	Published - 1 Jan 1997

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 5 Gender Equality

Keywords

Sustainability
consumerism
Ecology
feminism
Marketing management

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10.1108/02634509710193190

Cite this

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title = "Leap-frog marketing: The contribution of ecofeminist thought to the world of patriarchal marketing",

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AU - Prothero, Andrea

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KW - Sustainability

KW - consumerism

KW - Ecology

KW - feminism

KW - Marketing management

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DO - 10.1108/02634509710193190

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JO - Marketing Intelligence & Planning

JF - Marketing Intelligence & Planning

IS - 7

ER -

Leap-frog marketing: The contribution of ecofeminist thought to the world of patriarchal marketing

UN SDGs

Keywords

Access to Document

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