Leap-frog marketing: The contribution of ecofeminist thought to the world of patriarchal marketing

Pierre Mcdonagh, Andrea Prothero

Research output: Contribution to journalArticle

20 Citations (Scopus)
Original languageEnglish
Pages (from-to)361-368
Number of pages7
JournalMarketing Intelligence & Planning
Volume15
Issue number7
DOIs
Publication statusPublished - 1 Jan 1997

Keywords

  • Sustainability
  • consumerism
  • Ecology
  • feminism
  • Marketing management

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