Leap-frog marketing

The contribution of ecofeminist thought to the world of patriarchal marketing

Pierre Mcdonagh, Andrea Prothero

Research output: Contribution to journalArticle

18 Citations (Scopus)
Original languageEnglish
Pages (from-to)361-368
Number of pages7
JournalMarketing Intelligence & Planning
Volume15
Issue number7
DOIs
Publication statusPublished - 1 Jan 1997

Keywords

  • Sustainability
  • consumerism
  • Ecology
  • feminism
  • Marketing management

Cite this

Leap-frog marketing : The contribution of ecofeminist thought to the world of patriarchal marketing. / Mcdonagh, Pierre; Prothero, Andrea.

In: Marketing Intelligence & Planning, Vol. 15, No. 7, 01.01.1997, p. 361-368.

Research output: Contribution to journalArticle

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